The coolest place on the internet, according to this tagline.

July 16, 2013


I’m about to live through one of the scariest moments of my life. Just doing my best to focus and be grateful for a job that constantly challenges me. This is going to be a disaster. YOLO.

You’ll be fine, dude! Just give Colbert crap about not being on Tumblr and you’ll be cooler than Robert Wexler.

18:12 // 1 year ago
June 21, 2013
We don’t share stats, so your follower counts, your performance isn’t published out to the world. You can make little bets or try something small and experimental and not feel any sense of shame if you have only 2,000 followers, which I always think is really gross.
According to a New York Post Page Six item, David Karp just called Twitter’s method of showing followers to the public “really gross.” So Page Six cares about what Karp has to say all of a sudden. Fun.
8:58 // 1 year ago
May 20, 2013



Everyone, I’m elated to tell you that Tumblr will be joining Yahoo.

Before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

So what’s new? Simply, Tumblr gets better faster. The work ahead of us remains the same – and we still have a long way to go! – but with more resources to draw from.

Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas. I couldn’t be more excited to have her help. We also share a vision for Tumblr’s business that doesn’t compromise the community and product we love. Plus both our logos end with punctuation!

As always, everything that Tumblr is, we owe to this unbelievable community. We won’t let you down.

Fuck yeah,

"Fuck yeah." — David Karp

8:22 // 1 year ago
March 8, 2013
In fact, Karp revealed, if an original piece of content is published to Tumblr, that content is on average reblogged nine times, appears in four Facebook feeds, and five Twitter feeds. So among the 80 million blogs on Tumblr, only between 10 and 15 percent of the content is deemed “original.” The remainder is reblogged — something you can either interpret as the inspiring power of the Tumblr network or the slow death of original Web content.

Tumblr talks marketing, user franchising, and the power of the reblog | Digital Trends (via elasticself)

This is a good piece, and it explains why Tumblr has yet to go down the road of monetization for individual users. Key line: "Because YouTube is sending a check to its users at the end of every month, YouTube’s monetization structure “shapes the behavior of the community” and normalizes content creation. It motivates content creators to churn out work for the sake of generating revenue on YouTube.

(via kateoplis)

10:44 // 1 year ago
December 13, 2012

Tumblr CEO, David Karp, swings by CNBC!
Photo snapped by our very own MC Wellons.

"… and this is how the site went down yesterday."


Tumblr CEO, David Karp, swings by CNBC!

Photo snapped by our very own MC Wellons.

"… and this is how the site went down yesterday."

13:16 // 1 year ago
December 12, 2012

So … here’s what happened, according to David Karp.


Our engineering processes seriously failed this afternoon and cost you and your blogs nearly 4 hours of downtime and almost 100 million views.

Painfully, this isn’t the first time this winter I’ve had to give you similar news.

When incidents like this happen, our entire engineering team comes online to support the recovery as needed. Immediately after, we begin taking every measure to protect from the uncovered issue in the future.

We are constantly working to shore up our processes and solidify the stability of this quickly growing network, even more so as we’ve fallen behind the last few weeks.

Tumblr’s success is supporting your success, and we take this mission very seriously.

This was a rough one. As Hacker News points out, they had to shut off the DNS to fix it.

23:36 // 1 year ago
April 30, 2012
20:21 // 2 years ago
April 19, 2012
12:08 // 2 years ago
January 30, 2012
21:38 // 2 years ago
10:20 // 2 years ago