» A consumer-focused brand suffers: A data breach with far-reaching implications, this couldn’t have happened to a better company. Anyone who’s ever bought shoes from Zappos knows the company has a rep for doing whatever it can to make the customer happy. ”We’ve spent over 12 years building our reputation, brand, and trust with our customers,” wrote Zappos CEO Tony Hsieh. ”It’s painful to see us take so many steps back due to a single incident.” According to the company, sensitive data, including the last four digits of customers’ credit card numbers, may have been acquired in the cyber attack.
A human error caused some sensitive server configuration information to be exposed this morning. Our technicians took immediate measures to protect from any issues that may come as a result.
We’re triple checking everything and bringing in outside auditors to confirm, but we have no reason to believe that anything was compromised. We’re certain that none of your personal information (passwords, etc.) was exposed, and your blog is backed up and safe as always. This was an embarrassing error, but something we were prepared for.
The fact that this occurred at all is still unacceptable, and we’ll be seriously evaluating and adjusting our processes to ensure an error like this can never happen again.
Please let us know if you have absolutely any questions.
If you’re a technical type, the nature of the data breach is explained over here. It doesn’t sound good.