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November 17, 2012
Cracker Jack’D is a product line specifically developed for adult consumers and will not be marketed to children.
Cracker Jack spokesman Chris Kuechenmeister • Seeking to tamp down concerns over his employers’ new planned product, Cracker Jack’D. What, you ask, is Cracker Jack’D? Really, you probably guessed it already — it’s a caffeinated version of the iconic snack treat, which makes sense, since caffeine is so dauntingly hard to come by nowadays. The plans have sparked predictable concerns — is there really a way to not market a product to kids when it’s candied popcorn? Cracker Jack’D hasn’t hit shelves yet, but the director of Center for Science in the Public Interest, Michael Jacobson, has already sent a letter to the FDA alleging violations of federal rules: “Boxes of Cracker Jack are famous for having a toy surprise inside. But what parent suspects that Cracker Jack might come with a surprising dose of a mildly addictive stimulant drug?” source
16:04 // 1 year ago