Asking for a friend. More details:
Fans of Caribou Coffee might want to start loading up on caffeine now, as the Minnesota-based company confirmed today that it’s closing down 88 locations around the U.S. A further 80 will undergo a rebranding makeover and re-emerge as Peet’s Coffee & Tea sometime in the next year or so.
“Over the past few months, we at Caribou have revisited our business strategy, including closely evaluating our performance by market to make decisions that best position us for long-term growth,” the company said in a written statement, via KARE News.
The 88 under-performing stores will be going away quite soon — April 14 is D-Day for those stores, but there’s no list identifying which locations will be shuttered.
Stores getting a makeover are scattered across Ohio, Michigan, Pennsylvania, Washington D.C., Maryland, Virginia, Georgia, Illinois and Eastern Wisconsin.
It’s worth noting that a ton of people will lose their jobs over this, some of whom are taking to the company’s Facebook page to rip the chain. While I’ll be disappointed about my loss of a coffee chain that was good for writing SFB posts even if their coffee was only “OK” (DC is loaded with chains, and good local shops are hard to come by), my minor frustration is nothing compared to the folks who are about to lose their jobs.