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October 14, 2010

Chilean miners: Here’s the bill, and here are the winners

  • $20 million cost, but goddamn, that was some good TV

» So, who pays the bill? Well, you would assume the mining company that owned the mine, San Esteban Primera, but they’re nearly broke. So state-owned company Codelco has owned the effort, paying $15 million of the total cost, with private firms paying the rest. Expect lawsuits and criminal charges.

And here are the big winners:

  • 4M pageviews per minute on news sites at the peak of the mining incident
  • $7,000 worth of sunglasses given away to the miners by Oakley
  • $41Mthe amount of free advertising Oakley got in the process source
19:57 // 3 years ago