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February 2, 2013
theatlantic:

Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice?

Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.
Read more. [Image: Coca-Cola]


Well, color us surprised. Despite considering ourselves fairly heady consumers, this caught us unawares. It is pretty tasty orange juice, for the record.

theatlantic:

Who Wants a Nice Tall Glass of Coca-Cola’s Algorithmic Orange Juice?

Coca-Cola won’t say how it makes its best-selling Simply Orange orange juice, but one thing is for sure: It’s not so simple. A new investigation by Bloomberg Businessweek shows that the Coke-owned orange juice brand that’s billed as less processed version of Tropicana is in fact a hyper-engineered and dauntingly industrial product. The factory in Florida where the bulk of Coke’s orange juice products are made sounds less like a bucolic grove where natural things grow than an oil refinery where natural things go to die. And yes, that includes the “Grove Made” variety.

Read more. [Image: Coca-Cola]

Well, color us surprised. Despite considering ourselves fairly heady consumers, this caught us unawares. It is pretty tasty orange juice, for the record.

14:50 // 1 year ago
June 10, 2012
12:07 // 2 years ago
January 29, 2012

Why does the FDA keep seizing imported orange juice?

  • 14% of all foreign orange juice is apparently tainted source

» The seized OJ contained a banned fungicide: The Food and Drug Administration has had to step up its orange juice-seizing lately, because a common fungicide called carbendazim, which, mind you, is safe in small amounts, is showing up in some of the imported orange juice. (Initially, this was reported to be a blanket ban, though the FDA says they’re only testing orange juice.) Here’s the kicker, though, from FDA spokeswoman Siobhan DeLancey: ”We don’t feel that this is a safety problem. This is more of a regulatory issue.” So basically, they’re seizing a crapload of OJ because it’s got a chemical that is apparently being poorly regulated. You would assume it’s dangerous to consumers, but it’s not. Wait … we’re not following this.

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21:05 // 2 years ago
January 12, 2012

Why the heck did the FDA ban orange juice imports, anyway?

  • what Acting upon concerns first noted by the Coca-Cola company, the Food and Drug Administration banned imports of orange juice until further notice, which on its face sounds pretty dramatic.
  • why The beverage maker noted to the FDA their concerns that illegal fungicide might’ve gotten into the supply. High levels are unlikely, but the measure is precautionary. Sorry juice fans. source
10:37 // 2 years ago
February 24, 2011
Daft Punk Coke bottles: Because hey, Tron is old news now
Because, let’s face it, the one thing that the world needed was Daft Punk’s motif all over a couple of Coke bottles, right? Awesome, yes, but we’re not even sure if Moby would’ve gone for a sellout opportunity this calculatedly commercial. Good work, French guys. source
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Because, let’s face it, the one thing that the world needed was Daft Punk’s motif all over a couple of Coke bottles, right? Awesome, yes, but we’re not even sure if Moby would’ve gone for a sellout opportunity this calculatedly commercial. Good work, French guys. source

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1:58 // 3 years ago
February 9, 2011

It’s official: Coca-Cola has broken through the Soviet wall

  • 3% the increase in sales volume the company has had in North America in its most recent quarter
  • 5% the sales volume increase the brand has had worldwide in its just-ended fourth quarter
  • 31% the increase in sales volume in Russia; insert hilarious communism joke here source
11:31 // 3 years ago