The coolest place on the internet, according to this tagline.

June 4, 2014
The truth is, an alert went out that referred to this type of behavior as `weird’ or somehow not normal, and that was a mistake. It shouldn’t have happened.
Chris Cox, the executive director of the NRA’s Institute for Legislative Action, walking back a blog post that criticized demonstrators in Texas who were bringing large weapons into restaurants such as Chipotle, Jack in the Box, and Chili’s. The gun-rights group’s uncharacteristic stance—driven by those chains asking customers not to bring guns inside their locations—led to gun-control supporters applauding the move and open-carry advocates destroying their membership cards. Clearly, this alternate universe could not stand.
9:34 // 4 months ago
February 20, 2014

Chipotle burritos are about the size of your head, which it’s why it’s impressive that this guy manages to eat four of them in the time it’d take us to eat half of one.

16:47 // 8 months ago
July 4, 2013

On Chipotle vs. Mickey D’s

basicsand said: Chipotle is owned by McDonalds.

» SFB says: From the article we linked to in our post about the McWrap: "Chipotle was owned in part by McDonald’s until 2006, when the burger chain decided to focus on its own brand. These days Chipotle employs the slogan ‘Food with integrity’ and produced a short film critical of industrial farming." So Mickey D’s has no interest in Chipotle these days, and hasn’t for seven years. — Ernie @ SFB

12:04 // 1 year ago
March 26, 2013
11:41 // 1 year ago
October 2, 2012

Mitt Romney poses with Chipotle staff
(via AP)
I can’t stop laughing.

Amazing photo, extra guac.


Mitt Romney poses with Chipotle staff

(via AP)

I can’t stop laughing.

Amazing photo, extra guac.

(via brooklynmutt)

16:21 // 2 years ago
April 19, 2012

Big burrito business: Chipotle’s stock price will astound you

  • $22 the cost to buy a share of Chipotle when its IPO hit back in 2006
  • $44 the cost to buy a share of Chipotle later that day — it doubled in a day
  • $435 the cost to buy a share of Chipotle’s stock in 2012 (wow) source

» A hugely profitable firm: Despite the fact that the company (which split from McDonald’s in 2006) had to raise prices at some of its stores, it did really well in its recent earnings announcements, with a 35 percent increase in profits in its most recent quarter, to $62.7 million. The company has managed to keep labor prices down and ramp up its continued growth, despite an audit by the U.S. Immigration and Customs Enforcement agency that led to the firing of hundreds of employees in the DC region. Chipotle remains one of the fastest-growing restaurant chains in the industry, benefitting greatly from its focus on organic ingredients.

Follow ShortFormBlog • Find us on Twitter & Facebook

20:16 // 2 years ago
February 13, 2012

Interesting Grammys side-story of the night: The Verge’s Joshua Topolsky made a couple of spare comments about Chipotle’s anti-factory-farming ad, which has been online for months but played during tonight’s Grammy Awards. What’s fascinating is the anger Topolsky drew for his animal-rights views and the fact that he didn’t take kindly to the fact that the ad glossed over the fact that Chipotle kills animals. The reaction to Topolsky’s pro-animal-rights comments brought out the trolls on Facebook and Twitter, with one commenter saying, “You are way out of your depth on this one! I’m having steak for dinner just to piss you off…” What do you think on sustainable farming and animal rights? And does the ad make you want to eat at Chipotle because they don’t use factory farming?

0:45 // 2 years ago
February 11, 2012
14:43 // 2 years ago
March 24, 2011

On Chipotle’s treatment of undocumented workers

jeffmiller said: What choice does Chipotle have? It is a crime to hire these people. To continue to employ them, knowing their status, could have meant jail. Blame Congress, not Chipotle, for this.

» We say: For us, it’s not so much the firing itself (which is understandable and doesn’t leave much room for debate) as the tactic used — telling someone during their break, and then replacing them during their shift is pretty terrible. While I’m assuming Chipotle probably couldn’t have done the two weeks notice thing in this case, it does come across as cold. Given their reputation as a good corporate citizen, it seems off-base for them. And I’ve personally eaten at both of the restaurants in question before, so I’m sure some of the people who got fired made those burritos.

15:42 // 3 years ago
13:54 // 3 years ago