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August 5, 2011
Remember the Chilean miners? A year ago, their return to the surface (after nearly three months underground) was the feel-good story du jour. Now, most of them live in poverty, their film deal is still winding its way through the system, and they’re widely criticized for attempting to make money off their incredible story through public speaking engagements while at the same time trying to sue the government. And worst of all, some have had to return to the mine. Hey, people of Chile, do not give these guys crap. That’s an order. (h/t ProducerMatthew)

Remember the Chilean miners? A year ago, their return to the surface (after nearly three months underground) was the feel-good story du jour. Now, most of them live in poverty, their film deal is still winding its way through the system, and they’re widely criticized for attempting to make money off their incredible story through public speaking engagements while at the same time trying to sue the government. And worst of all, some have had to return to the mine. Hey, people of Chile, do not give these guys crap. That’s an order. (h/t ProducerMatthew)

11:01 // 3 years ago
January 25, 2011
Along with others, he began drilling a 2,000 foot hole into the ground, working three or four days at a time with no sleep. Thirty-seven days later, Plan B succeeded, and the miners were rescued. But because he didn’t want all of the attention, Brandon wasn’t there when the miners emerged. He had already gone home, back to work on his next project. Later, one of his employees said of the rescue, “We proved that Center Rock is a little company, but we do big things.”
So much for keeping a low profile, Brandon. Good work at ruining the guy’s privacy, Obama.
22:16 // 3 years ago
December 15, 2010

Who did Zuckerberg beat out to become Time’s “Person of the Year”?

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10:24 // 3 years ago
October 14, 2010

Chilean miners: Here’s the bill, and here are the winners

  • $20 million cost, but goddamn, that was some good TV

» So, who pays the bill? Well, you would assume the mining company that owned the mine, San Esteban Primera, but they’re nearly broke. So state-owned company Codelco has owned the effort, paying $15 million of the total cost, with private firms paying the rest. Expect lawsuits and criminal charges.

And here are the big winners:

  • 4M pageviews per minute on news sites at the peak of the mining incident
  • $7,000 worth of sunglasses given away to the miners by Oakley
  • $41Mthe amount of free advertising Oakley got in the process source
19:57 // 3 years ago
October 13, 2010


KNOW HOW WE KNOW THIS IS A HUGE STORY? Because CNN put their headlines IN ALL CAPS. SCREAMING. CONGRATS!ALL THE MINERS OUT. LET’S CELEBRATE USING ALL CAPS! WHOO!

KNOW HOW WE KNOW THIS IS A HUGE STORY? Because CNN put their headlines IN ALL CAPS. SCREAMING. CONGRATS!

21:02 // 3 years ago
October 9, 2010

Trapped Chilean miners reached, ready for their book deals

  • 65 days for the drill to reach the trapped miners (whew!) source
11:16 // 3 years ago