One of the designers of the new UC logo explains why he thinks it’s exciting and necessary.
A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one on UC’s creative director, Vanessa Correa:

It’s also a heavy topic of discussion on Reddit’s Berkeley community. What do you think of the logo?
(If you’re curious, BTW, Fast Company has a piece explaining the reasoning on the change, which was part of a complete rebranding.)
We demand, on behalf of all the seniors, poverty-stricken and children, that Pepco immediately begin investing their profits in improving our power and implement a long term solution to these unacceptable delays.A new Change.org petition against Pepco, a mid-Atlantic energy company • Demanding that the electric company change its business practices, in order to put an end to regular power outages in the DC area. Think that’s bad enough? The power company also wants to stick its own customers with the cost of a public relations campaign that argued it did a good job keeping up the quality of its utility service. This is despite the fact that this campaign was unsuccessful. Pepco’s service has been in the news recently after millions of customers lost power over the weekend after a heavy storm, most in the Washington DC region. source (via • follow)