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June 5, 2012
Disney puts its kids-focused advertisers on a diet
Still watch Saturday morning cartoons? Or, perhaps, The Disney Channel? In case you do, you may soon stop seeing ads for sugary cereals, candy or other unhealthy products. The company is enacting a new policy called the  ”Mickey Check” that will only allow for nutritionally-approved products to be sold on their shows, Web sites, or other branded products. On top of this, the company will cut back on sodium in the kids meals served in its theme parks and increase its efforts to promote exercise and healthy eating. Only downside: Due to currently-existing contracts, the ads won’t change over fully until 2015. Hey, Michael Bloomberg: this is how you do it.

Disney puts its kids-focused advertisers on a diet

Still watch Saturday morning cartoons? Or, perhaps, The Disney Channel? In case you do, you may soon stop seeing ads for sugary cereals, candy or other unhealthy products. The company is enacting a new policy called the  ”Mickey Check” that will only allow for nutritionally-approved products to be sold on their shows, Web sites, or other branded products. On top of this, the company will cut back on sodium in the kids meals served in its theme parks and increase its efforts to promote exercise and healthy eating. Only downside: Due to currently-existing contracts, the ads won’t change over fully until 2015. Hey, Michael Bloomberg: this is how you do it.

10:34 // 2 years ago
December 9, 2011
Today in useless, obvious studies: Cereals are way too sugary
Call us when Cap’n Crunch calls a press conference about this. Thanks to a recent study from the Environmental Working Group, we now know how much sugar is in some cereals. The amount of sugar, by weight, is highest in Honey Smacks (55.6%) and Golden Crisp (51.9%). Did anyone still consider typical kids’ cereals to be healthy? Feed ‘em some Total instead. (This message is not brought to you by General Mills.) (photo by Horia Varlan on Flickr) source
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Call us when Cap’n Crunch calls a press conference about this. Thanks to a recent study from the Environmental Working Group, we now know how much sugar is in some cereals. The amount of sugar, by weight, is highest in Honey Smacks (55.6%) and Golden Crisp (51.9%). Did anyone still consider typical kids’ cereals to be healthy? Feed ‘em some Total instead. (This message is not brought to you by General Mills.) (photo by Horia Varlan on Flickr) source

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12:25 // 2 years ago
March 9, 2011

Soooooo … we’re going to dispute the Cap’n Crunch story. Know why? Well, this Web site exists. A couple of online marketing types decided that they wanted to give the Cap’n some love — after finding out that the beloved boat maven had no social media presence and wasn’t going to get one — by starting this Web campaign. The success is modest — a hundred or so Facebook fans and 1,195 Twitter followers — but the key here is that they got Quaker to agree to start a Cap’n Crunch Twitter feed! Which, as you might guess, goes against the story of Cap’n Crunch’s retirement. We expect a correction, Daily Finance.

UPDATE: Advertising Age has confirmed that the news is untrue. To limit confusion, we’re deleting our original post.

18:32 // 3 years ago
17:04 // 3 years ago
February 23, 2011
drawnblog:

The Last Breakfast, a sculptural masterpiece for cereal-lovers everywhere by Brian Stuckey.

Jesus.

drawnblog:

The Last Breakfast, a sculptural masterpiece for cereal-lovers everywhere by Brian Stuckey.

Jesus.

20:59 // 3 years ago