Soooooo … we’re going to dispute the Cap’n Crunch story. Know why? Well, this Web site exists. A couple of online marketing types decided that they wanted to give the Cap’n some love — after finding out that the beloved boat maven had no social media presence and wasn’t going to get one — by starting this Web campaign. The success is modest — a hundred or so Facebook fans and 1,195 Twitter followers — but the key here is that they got Quaker to agree to start a Cap’n Crunch Twitter feed! Which, as you might guess, goes against the story of Cap’n Crunch’s retirement. We expect a correction, Daily Finance.
UPDATE: Advertising Age has confirmed that the news is untrue. To limit confusion, we’re deleting our original post.