Cracker Jack’D is a product line specifically developed for adult consumers and will not be marketed to children.Cracker Jack spokesman Chris Kuechenmeister • Seeking to tamp down concerns over his employers’ new planned product, Cracker Jack’D. What, you ask, is Cracker Jack’D? Really, you probably guessed it already — it’s a caffeinated version of the iconic snack treat, which makes sense, since caffeine is so dauntingly hard to come by nowadays. The plans have sparked predictable concerns — is there really a way to not market a product to kids when it’s candied popcorn? Cracker Jack’D hasn’t hit shelves yet, but the director of Center for Science in the Public Interest, Michael Jacobson, has already sent a letter to the FDA alleging violations of federal rules: “Boxes of Cracker Jack are famous for having a toy surprise inside. But what parent suspects that Cracker Jack might come with a surprising dose of a mildly addictive stimulant drug?” source
Just today we sold 10 cases. I think the news is helping sales.DC liquor store cashier Shashi Sharma • Mentioning how the FDA’s coming ban on Four Loko is having something of a Streisand Effect on the remaining product. Reports of sellouts of the drink far and wide have made it a hot commodity, one which may lead to lots of people actually taking this video seriously. source (via • follow)
All the bad press finally got to them. In a statement tonight, the drink makers, Phusion Projects, announced they’d be losing caffeine, guarana and taurine from the controversial “blackout-in-a-can” beverage. The company’s three co-founders explain it like so: “We are taking this step after trying – unsuccessfully – to navigate a difficult and politically-charged regulatory environment at both the state and federal levels.” They say they have readily worked with regulators to ensure that their product was legal. The steadfastly claim, however, “that the combination of alcohol and caffeine is safe. If it were unsafe, popular drinks like rum and colas or Irish coffees that have been consumed safely and responsibly for years would face the same scrutiny that our products have recently faced.” Either way, Four Loko is now One Loko – alcohol. source
Blackout-in-a-can Four Loko getting stink eye from FDA: Now the FDA’s getting involved in stopping this menace. It’s all fun and games until someone mixes a lot of caffeine and a lot of alcohol into one can. source
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