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February 20, 2014

Chipotle burritos are about the size of your head, which it’s why it’s impressive that this guy manages to eat four of them in the time it’d take us to eat half of one.

16:47 // 5 months ago
June 13, 2012
So, this is a robot that builds burritos. But before you laugh about this, there’s apparently a noble cause at play, according to creator and NYU grad student Marko Manriquez:

Because the burrito is a mass market consumable, it lends easily as a way for examining and stimulating discussion on various aspects of the food industry including: how and where our food is grown, methods of production, environmental impact, cultural appropriation and perhaps most importantly – what our food means to us. By parodying the humble burrito’s ingredients and methods of production we can shed light on these exogenous factors and interconnected systems surrounding the simple burrito.

Or in other words, ”It’s digital gastronomy for the hungry masses.” Now you can laugh. (ht TechCrunch)

So, this is a robot that builds burritos. But before you laugh about this, there’s apparently a noble cause at play, according to creator and NYU grad student Marko Manriquez:

Because the burrito is a mass market consumable, it lends easily as a way for examining and stimulating discussion on various aspects of the food industry including: how and where our food is grown, methods of production, environmental impact, cultural appropriation and perhaps most importantly – what our food means to us. By parodying the humble burrito’s ingredients and methods of production we can shed light on these exogenous factors and interconnected systems surrounding the simple burrito.

Or in other words, ”It’s digital gastronomy for the hungry masses.” Now you can laugh. (ht TechCrunch)

23:02 // 2 years ago
April 19, 2012

Big burrito business: Chipotle’s stock price will astound you

  • $22 the cost to buy a share of Chipotle when its IPO hit back in 2006
  • $44 the cost to buy a share of Chipotle later that day — it doubled in a day
  • $435 the cost to buy a share of Chipotle’s stock in 2012 (wow) source

» A hugely profitable firm: Despite the fact that the company (which split from McDonald’s in 2006) had to raise prices at some of its stores, it did really well in its recent earnings announcements, with a 35 percent increase in profits in its most recent quarter, to $62.7 million. The company has managed to keep labor prices down and ramp up its continued growth, despite an audit by the U.S. Immigration and Customs Enforcement agency that led to the firing of hundreds of employees in the DC region. Chipotle remains one of the fastest-growing restaurant chains in the industry, benefitting greatly from its focus on organic ingredients.

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20:16 // 2 years ago
February 13, 2012

Interesting Grammys side-story of the night: The Verge’s Joshua Topolsky made a couple of spare comments about Chipotle’s anti-factory-farming ad, which has been online for months but played during tonight’s Grammy Awards. What’s fascinating is the anger Topolsky drew for his animal-rights views and the fact that he didn’t take kindly to the fact that the ad glossed over the fact that Chipotle kills animals. The reaction to Topolsky’s pro-animal-rights comments brought out the trolls on Facebook and Twitter, with one commenter saying, “You are way out of your depth on this one! I’m having steak for dinner just to piss you off…” What do you think on sustainable farming and animal rights? And does the ad make you want to eat at Chipotle because they don’t use factory farming?

0:45 // 2 years ago
February 11, 2012
14:43 // 2 years ago