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November 4, 2012
In case you were looking to buy some Buckyballs, you missed your chance, as the company decided to take the magnets off the market after a lawsuit and the threat of a ban on the toy-like magnets. However, Buckybars and Buckybigs — conveniently shaped in ways that aren’t easy for young children to swallow — are still on the market. Wired has a post-mortem with Maxfield & Oberton’s CEO, Craig Zucker, on the decision. “They looked at this as an easy target and didn’t expect a fight back,” Zucker explained of its relationship with the Consumer Product Safety Commission. “It really came out of nowhere and seemed like selective enforcement.”
13:11 // 1 year ago