One of the designers of the new UC logo explains why he thinks it’s exciting and necessary.
A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one on UC’s creative director, Vanessa Correa:
It’s also a heavy topic of discussion on Reddit’s Berkeley community. What do you think of the logo?
(If you’re curious, BTW, Fast Company has a piece explaining the reasoning on the change, which was part of a complete rebranding.)
We really just kind of put the shirt out there this week. It’s not necessarily profit at all. I wanted to bring some awareness to the issue. I felt it would be a good way to expose the store, to get our name out there.Young Nation Apparel owner Karriem Muhammad • Discussing his choice to sell a $35 hoodie with the phrase ”Please Don’t Shoot Me I Only Have Skittles And A Drink!!!” on it — a clear reference to the Trayvon Martin case. Muhammad and others are selling apparel referencing the case, some in Sanford, Fla., where the shooting took place. But selling such products is not necessarily an idea with ulterior motives. “People can start to wear their feelings and emotions. It makes sense, even if there’s a profit motive,” noted Donna Hoffman, a marketing professor at the University of California-Riverside. “There’s a legitimate interest in sharing the pain, and these products do that.” Even so, Martin’s mother, Sybrina Fulton, filed for trademarks for products referencing her son, a move intended to block the exploitation of her son’s name. What do you guys think? Are such products exploitative?
I think it’s completely gross that Paula Deen made $$$ pushing food that makes you sick and will now make $$$ pushing the medication for it.Twitter user @BradWalsh • Discussing TV chef Paula Deen’s decision to announce that she suffers from diabetes — and at the same time using the opportunity to play spokeswoman for a major diabetes drug company, Novo Nordisk AS. Branding experts think this is an poor way to handle the issue. ”It’s a big change to expect consumers to buy into,” said Allen Adamson, managing director of branding firm Landor New York. We’re with the branding dude. It’s as if she’s trying to reboot herself because she’s in a corner. source (via • follow)
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