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December 9, 2012

On haters and the University of California’s new logo

pbump:

One of the designers of the new UC logo explains why he thinks it’s exciting and necessary.

A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one on UC’s creative director, Vanessa Correa:

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It’s also a heavy topic of discussion on Reddit’s Berkeley community. What do you think of the logo?

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(If you’re curious, BTW, Fast Company has a piece explaining the reasoning on the change, which was part of a complete rebranding.)

16:05 // 1 year ago
August 21, 2012
The Moscow version of Starbucks is encouraging people with coffee cups to buy postcards that let you cover up the sleeves of knockoff brands to replace with Starbucks. We want this, except with a generic cup brand, so that we can cover up the fact we went to Starbucks.

The Moscow version of Starbucks is encouraging people with coffee cups to buy postcards that let you cover up the sleeves of knockoff brands to replace with Starbucks. We want this, except with a generic cup brand, so that we can cover up the fact we went to Starbucks.

12:01 // 1 year ago
August 6, 2012
16:28 // 1 year ago
May 11, 2012
matthew:

A memorial GIF[t] for my last day at Tumblr. I will definitely miss you guys.
(Special thanks to lulinternet and topherchris for the animated farewell. Judging by this, I may want to use my newfound free time to consult an orthodontist.)

Matt Hackett, Tumblr’s head of brand strategy and marketing is out, the second high-profile departure in three weeks — and one that comes while the company is starting to push its advertising machine. (ProducerMatthew has the scoop.) This GIF is certainly a nice way to go out.

matthew:

A memorial GIF[t] for my last day at Tumblr. I will definitely miss you guys.

(Special thanks to lulinternet and topherchris for the animated farewell. Judging by this, I may want to use my newfound free time to consult an orthodontist.)

Matt Hackett, Tumblr’s head of brand strategy and marketing is out, the second high-profile departure in three weeks — and one that comes while the company is starting to push its advertising machine. (ProducerMatthew has the scoop.) This GIF is certainly a nice way to go out.

17:19 // 2 years ago
March 28, 2012
We really just kind of put the shirt out there this week. It’s not necessarily profit at all. I wanted to bring some awareness to the issue. I felt it would be a good way to expose the store, to get our name out there.
Young Nation Apparel owner Karriem Muhammad • Discussing his choice to sell a $35 hoodie with the phrase ”Please Don’t Shoot Me I Only Have Skittles And A Drink!!!” on it — a clear reference to the Trayvon Martin case. Muhammad and others are selling apparel referencing the case, some in Sanford, Fla., where the shooting took place. But selling such products is not necessarily an idea with ulterior motives. “People can start to wear their feelings and emotions. It makes sense, even if there’s a profit motive,” noted Donna Hoffman, a marketing professor at the University of California-Riverside. “There’s a legitimate interest in sharing the pain, and these products do that.” Even so, Martin’s mother, Sybrina Fulton, filed for trademarks for products referencing her son, a move intended to block the exploitation of her son’s name. What do you guys think? Are such products exploitative?
19:45 // 2 years ago
February 24, 2012

Microsoft appears to be killing off longtime product lines in Windows 8 

  • Zune This death was kinda obvious for a while, but now the Zune appears to have zero presence in the upcoming version of Windows. Seriously, they lost their biggest fan like four years ago — the writing has long been on the wall.
  • Live More surprising is the fading away of the Live brand, which anchors many of their online messaging services; ”Microsoft Account” will replace Windows Live ID. The company appears to be trying to simplify their brand naming. source

Read ShortFormBlogFollow

21:48 // 2 years ago
January 17, 2012
I think it’s completely gross that Paula Deen made $$$ pushing food that makes you sick and will now make $$$ pushing the medication for it.
Twitter user @BradWalsh • Discussing TV chef Paula Deen’s decision to announce that she suffers from diabetes — and at the same time using the opportunity to play spokeswoman for a major diabetes drug company, Novo Nordisk AS. Branding experts think this is an poor way to handle the issue. ”It’s a big change to expect consumers to buy into,” said Allen Adamson, managing director of branding firm Landor New York. We’re with the branding dude. It’s as if she’s trying to reboot herself because she’s in a corner. source (viafollow)
20:48 // 2 years ago
November 30, 2011
jennyjennybobenny:

Hanson Beer: MMMhop IPA

“It’s vital our fans have trust in everything Hanson do,” Zac Hanson, the band’s now 26-year old drummer, explained. “We are soon going to be selling our own beer. I’m not joking - MMMhop IPA anyone?”

MMMhop IPA? Hanson, that’s brilliant.

Today in products with perfect names. 

jennyjennybobenny:

Hanson Beer: MMMhop IPA

“It’s vital our fans have trust in everything Hanson do,” Zac Hanson, the band’s now 26-year old drummer, explained. “We are soon going to be selling our own beer. I’m not joking - MMMhop IPA anyone?”

MMMhop IPA? Hanson, that’s brilliant.

Today in products with perfect names. 

(via apsies)

18:10 // 2 years ago
July 21, 2011
It finally happened. Google+ killed our official account. This is what it looks like to have a dead account. To make up for this, follow me over here. I’ll do the same type of posting as our mascot Julius, except less-brandy. Bummer, too. We had over 500 followers on the account. But then again, it’s not like they didn’t say anything about this.

It finally happened. Google+ killed our official account. This is what it looks like to have a dead account. To make up for this, follow me over here. I’ll do the same type of posting as our mascot Julius, except less-brandy. Bummer, too. We had over 500 followers on the account. But then again, it’s not like they didn’t say anything about this.

15:18 // 3 years ago
February 24, 2011
Daft Punk Coke bottles: Because hey, Tron is old news now
Because, let’s face it, the one thing that the world needed was Daft Punk’s motif all over a couple of Coke bottles, right? Awesome, yes, but we’re not even sure if Moby would’ve gone for a sellout opportunity this calculatedly commercial. Good work, French guys. source
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Because, let’s face it, the one thing that the world needed was Daft Punk’s motif all over a couple of Coke bottles, right? Awesome, yes, but we’re not even sure if Moby would’ve gone for a sellout opportunity this calculatedly commercial. Good work, French guys. source

Follow ShortFormBlog

1:58 // 3 years ago