All the bad press finally got to them. In a statement tonight, the drink makers, Phusion Projects, announced they’d be losing caffeine, guarana and taurine from the controversial “blackout-in-a-can” beverage. The company’s three co-founders explain it like so: “We are taking this step after trying – unsuccessfully – to navigate a difficult and politically-charged regulatory environment at both the state and federal levels.” They say they have readily worked with regulators to ensure that their product was legal. The steadfastly claim, however, “that the combination of alcohol and caffeine is safe. If it were unsafe, popular drinks like rum and colas or Irish coffees that have been consumed safely and responsibly for years would face the same scrutiny that our products have recently faced.” Either way, Four Loko is now One Loko – alcohol. source
Blackout-in-a-can Four Loko getting stink eye from FDA: Now the FDA’s getting involved in stopping this menace. It’s all fun and games until someone mixes a lot of caffeine and a lot of alcohol into one can. source
“Blackout in a Can” is losing the PR battle. So, it appears that Four Loko is about to become persona non grata in convenience stores across Michigan, as the state has banned the drink altogether (along with 55 other alcohol-plus-energy-drink concoctions) in the wake of a sexual assault case involving Four Loko. “Until further research is done by the FDA, they should no longer be on Michigan shelves,” said Michigan Liquor Control Commission Chairwoman Nida Samona. The makers of Four Loko are protesting the decision. (photo via ghostdad) source
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