10:32 • 2 years ago
- evil An online store called DecorMyEyes.com used negative feedback about itself to boost its own SEO rankings on Google. It encouraged it, even.
- dumb The site agrees to talk to The New York Times, creating such bad PR that we can ensure nobody will ever shop there ever again. Great work, NYT.
- smart Google then changed its algorithm, saying ”being bad is, and hopefully will always be, bad for business in Google’s search results.” source