CNN is proud of being nonpartisan, and makes a point that it doesn’t take sides like Fox or MSNBC. Problem is, you can’t define a strong network just by what it isn’t. And too often that’s been CNN’s approach: it still has great reach and strong reporting when it matters. But day to day it seems too driven by being the network that doesn’t bother anyone. There’s too much smileyness in its daytime programming, too much reflexive blandness on shows like Wolf Blitzer’s The Situation Room. CNN’s nonverbal message, too often, is “please don’t get mad at us.CNN Picks a New Boss: Will It Be Saved, or Has it Been Zuckered? | TIME.com (via markcoatney)
CNN spent seemingly hours focusing on the fact that Romney and Obama had lunch together today. Meanwhile, who cares. I can go to lunch with anyone any day of the week, but I don’t expect the a 24-hour hard news network to report on it like it’s worth spending any of my time on. That’s CNN’s problem in a nutshell.
Here’s Jeff Zucker’s problem in a nutshell: His biggest success as a network exec is running a show which was obsessed with topics like this one. Basically, a network obsessed with fluff just hired a human being obsessed with fluff and expects things to change. With Jeff Zucker at the helm, CNN is now like eating a stale marshmallow burrito with a tortilla shell made of hardened, worn, week-old marshmallows. Nobody wants that.