Maker’s Mark just got a little less stiff. The bourbon brand, known for its bottles sealed with red wax, told customers today that it’s reducing the amount of alcohol in the beverage in order to meet rising global demand.
Wait what.(via notnadia)
Free headline for news outlets looking to aggregate this story: “‘Makers’ off the Mark: Famed Bourbon Loses its Kick”
We have temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads.The Atlantic • In a statement regarding their controversial scientology ad, which we wrote about earlier in clearly positive terms. Perhaps not the best way to make a good impression.
An idea, Mr./Mrs. “My Fair Share”: Don’t buy stupid politicized cards like this and use the money to pay the tip instead. Problem solved.