As the veteran venture capitalist Bill Gurley said recently, it’s important to be an optimist in the startup business, as most great tech companies “will sail close to death and then rise up again.” Just a year and a half ago, Aviary, a New York startup focused on creative tools for photo editing, was certainly lost at sea, its original vision floundering. But by drastically shifting its focus from the web to mobile, and from a consumer facing startup to one that powers other businesses, Aviary has become a juggernaut, the closest thing to a modern day Adobe for the mobile era.
A great business story and just the kind of innovation the photo industry needs.
"When we were web only, during a big day, we might have 100,000 people edit photos. This year, more than 50 million people used our tools on Thanksgiving.”
Hey all! Welcome to ShortFormBlog, a news site that's known for short blurbs, quick wit, and crazy styles. In case you'd never heard of us, we're pretty well-known around Tumblr-ville. We've even been mentioned in both Time and Newsweek. Pretty cool, huh? Anyway, follow us for more: