As the veteran venture capitalist Bill Gurley said recently, it’s important to be an optimist in the startup business, as most great tech companies “will sail close to death and then rise up again.” Just a year and a half ago, Aviary, a New York startup focused on creative tools for photo editing, was certainly lost at sea, its original vision floundering. But by drastically shifting its focus from the web to mobile, and from a consumer facing startup to one that powers other businesses, Aviary has become a juggernaut, the closest thing to a modern day Adobe for the mobile era.
A great business story and just the kind of innovation the photo industry needs.
“When we were web only, during a big day, we might have 100,000 people edit photos. This year, more than 50 million people used our tools on Thanksgiving.”