When a company like Huffington Post or GAP employs crowdsourcing to get proprietary design work done for free, the result is almost always negative. To many designers, it’s the same as asking a plumber to do some work on the pipes and in lieu of a paycheck, they’ll just put up a sign in the bathroom acknowledging all of the plumber’s hard work. But as with any fight (or tango), it takes two. Huffington Post shouldn’t have asked for free work, and up-in-arms designers should understand that their own willingness to accept work on spec is what keeps this practice around.
Good Magazine senior editorial designer Dylan C. Lathrop • Taking both designers and The Huffington Post to task after HuffPo held a contest to have people redesign its logo for its politics section. Now, HuffPo isn’t the only publication to ever do this — but the problem is, they’re a very successful company that can afford to pay a designer to do this, and let’s face it — the pig needs a top-down coat of paint. The Gap tried something similar when people decided that they hated their logo redesign, and they felt the pain too. Fact of matter: If you’re a company that makes millions of dollars a year and has an audience larger than a couple of people, you can afford to pay your writers pay someone to design your logos. source(via • follow)