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May 3, 2012
The overall thesis of what we’re trying to do is empower and highlight interesting creative advertising,” said Derek Gottfrid, Tumblr’s vp of product. “It’s not meant for the direct-response crowd.
Derek spoke to me about Tumblr’s new ad platform. Click here to read the article. (via joshsternberg)
Minimum ad price: $25,000. The look of said ad: Intended to be seamless and attuned to the platform.
9:16 // 1 year ago
May 2, 2012
For the longest time, we’ve been trying to call Facebook to do business with them and there’s nobody to pick up the call. They’re very focused on the consumer experience, and less focused on revenue and working with advertisers.
Tribal DDB co-president of U.S. operations of Mike Parker • Discussing a sudden problem Facebook has — they have big ticket advertisers that want to do business with them, but they can’t even get the social network on the phone. The problem is that big-ticket advertisers want more hand-holding than a self-service ad system is willing to give, and Facebook isn’t really designed for that right now. (To be fair, Google wasn’t for years, either.) If those advertisers would like, we hear Tumblr’s ad strategy is designed for these kinds of companies.
10:29 // 1 year ago
April 22, 2012
Contrary to what many believe, the central effect of such negative advertising isn’t to move voters from supporting another candidate to backing yours, as Mitt Romney and his allies have discovered during this primary season. The main effect is not even to move undecided voters into your column. No, the real effect of negative advertising is to energize and solidify support among your ideological base while turning everyone else off to the other candidate, the campaign and the entire electoral process. Negative advertising isn’t about changing minds; it’s about altering the composition of the voter pool on Election Day by turning moderate voters into non-voters.
The Washington Post’s Stephen Pearlstein • Offering a counterpoint to Ezra Klein’s point from the other night; Pearlstein suggests politicians want people to turn off from the political process, because it helps them stabilize the electoral pool come election time. Which is how we get stuff like Obama eating dog food on an Etch A Sketch with Mitt Romney’s face drawn on it, or something like that.
20:33 // 1 year ago
April 19, 2012
April 4, 2012
So, this is what a promotional campaign on Pinterest looks like. (Thanks Panera, though you’re looking way more like Caribou in this photo.) Would you pin this? About 200 people have so far.
17:42 // 1 year ago
March 30, 2012
March 23, 2012
Hey, Belvedere, here’s a free marketing tip: Sex sells! Rape, on the other hand, doesn’t. Unless it’s the first half of a horror film, and it’s followed by the victim exacting sweet revenge on her assailants. Belvedere pulled the ad an hour after tweeting it, and promptly apologized, but still, we’re rather shocked this got past even the initial stages of consideration. source
18:40 // 1 year ago
March 22, 2012
March 14, 2012
Google was the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.
Former Google (and current Microsoft) employee James Whittaker • Discussing why he left the company. One word and a symbol: Google+. Whittaker had some tough words for his former company, comparing them to a TV network that’s now focused on the commercials instead of creating great shows. This is the second-most-scathing open letter of the day; most days, it would easily be in first place. However … why did he go to Microsoft? It’s not like they’re seen as being much better about innovation *cough* Courier *cough*.
20:18 // 1 year ago
Everything you need to know about the culture at SXSW, in one image. (photo by Geoffrey A. Fowler/The Wall Street Journal)
8:35 // 1 year ago