UberMedia’s semi-direct Twitter competitor: Chime.in, which gets released tomorrow, has two things that Twitter and Facebook don’t have: Easily modifiable profiles, and the ability to SELL ADS on your site. In other words, UberMedia’s saying screw it, we’re going to give you the ability to make money off the stuff you curate right off the bat. Plus, smartly, the company’s already gathered partners on the site. What do you all think? Would you use this? Will this help UberMedia wean off the whole dependence on Twitter?
“Fire” still looks cool, though: We kind of hate the pretentiousness of this entire ad. Amazon just released this ad to promote the new Kindle Fire … which appears to imply that a Voltaire quote inspired the name. Steve Jobs is probably cursing the hipster marketers at Amazon for just being so dang indie. How can the iPad compete with that?! source
Rick Perry hires Tim Pawlenty’s ad guy: Tim Pawlenty didn’t have a lot going for him in the 2012 race, but one thing that was a definite ace in the hole was his ultra-over-the top campaign ads, which evoked the ultra-over-the-top movies of Michael Bay. Now that Pawlenty’s out, guess who hired Lucas Baiano, the guy who made all those ads? That’s right, Rick Perry. Watch his first creation above. What do you think?
Some disgustingly unfortunate overlay ads on the photo gallery of the air show crash in Reno. Why am I not surprised this is a Gannett Company? (posted at the Reno Gazette Journal)
That’s pretty rough, but not as rough as the organization of the article. It’s 23 pages. Seriously. Who’s going to be able to click through through that, even people following the story? Obviously breaking news and everything, but this is really pushing it for even the most ardent news readers. There’s some great journalism in there, we’re sure, but we have to imagine that the paper’s going to have to have some conversations about the organization of their site in the near-future. Having a stronger attack plan in the case of a large breaking news story would help prevent issues like this. (EDIT for additional thoughts: We don’t want to be unfair to them, because we can’t imagine what they’re going through right now. But we hope this event teaches them some lessons for the future.)
“Promoted tweets” will now show up directly in Twitter users’ feeds. But they won’t be like ordinary tweets — they’ll appear near or at the top of users feeds, with a little promoted thing nearby (see above). Before, promoted tweets would only show up if a user searched for something relevant — now they’ll show up if you follow a company’s account. “When we decide to follow a favorite brand, business or charitable organization, we expect to be among the first to get a special announcement, access to exclusive content or a great offer,” Twitter stated in a blog post. “That’s why starting today, we’re introducing a way to ensure that the most important tweets from the organizations you follow reach you directly.” Essentially, advertisers pay to ensure visibility. source
(via Is Wikileaks trying to take credit for the Egyptian revolution?)
An effective ad (we’ve seen it a few times this week), but one that folks should certainly question. There’s no reason that the Arab Spring had to be brought into this. The point was effective without it.
ampersands asks: Is this list online? I’d love to get a copy.
» SFB says: Sure thing! Here’s the PDF of the back side. Also, if anyone else would like to distribute something similar in their neck of the woods, I can offer up the source files. :) Would love to draw a little more attention to the great work Tumblr’s independent news sites are doing. — Ernie @ SFB
So, we recently acquired a ton of cheap printing from VistaPrint. We wanted to advertise, just because, y’know, physical advertising feels like a step up from Facebook. :) Rather than totally make it about us, though (we’re hopefully not that arrogant), we decided to make a directory of our favorite news sites on Tumblr — because, hey, we’re all about the nudge, right? We plan to throw these up around coffee shops around DC over the weekend. If you want to mock our hard work, go for it.
No, Fox News, it isn’t all about advertising. In fact, it’s actually all about cell phone towers, as the company said itself to in a letter to two congressmen TEN MONTHS AGO. Get the story right. Don’t continue to propagate falsehoods, guys. They said themselves that it’s to be able to provide up-to-date info on general locations so that they can figure out where your cell tower is when you log into FourSquare. Fox News has a history of getting these stories wrong and putting out scare headlines. A couple months back, they wrote about this video game called Bulletstorm, which gaming site Rock Paper Shotgun proceeded to tear apart — proving that the site kept sources in the dark about the actual details of the game, and that phrases in the story were completely misleading. So yeah. Please stop, Fox News.
I can’t add much to what’s already been (and will be) ...
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#FMMDI (at 30 Rockefeller Plaza)
Thanks. I guess my thoughts are as follows:
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So, had to watch this because inothernews kept bringing it up. And well, as big Apple fans over here, it is pretty arrogant of Apple. It makes you long for the days where Justin Long and John Hodgman had a continual meal ticket.
also on that link they give YOU the option to donate to the causes they are using to push their coupon group and when you think about it most the people who are going to watch this shit on tv do not know about these causes and creating awareness is creating awareness so keep your damn panties on …… also coupon groups like this really help small business stay alive ……. i am sorry you are so sensitive and i am sorry i don’t feel like punctuating
or you can follow the link which talks about groupon doing charitable shit
http://mashable.com/2010/05/20/groupon-charity-deal/
anyways anyways
Actually, we covered that. The point still stands: This is stupid advertising and the average non-Groupon customer who isn’t aware of their charitable endeavors isn’t going to find it funny and will never get to said charitable endeavors. And that’s who advertising needs to hit. Non-customers.
(Source: shortformblog)
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