The overall thesis of what we’re trying to do is empower and highlight interesting creative advertising,” said Derek Gottfrid, Tumblr’s vp of product. “It’s not meant for the direct-response crowd.Derek spoke to me about Tumblr’s new ad platform. Click here to read the article. (via joshsternberg)
Minimum ad price: $25,000. The look of said ad: Intended to be seamless and attuned to the platform.