One: The original commercial, shown above, was directed by Michael Bay and first released 20 years ago this month. It was one of his last commercials before becoming a terrible movie director.
Two: How’d they get the budget to pay for all these iconic ads? Well, in 1993, the California Milk Processor Board launched to help increase milk consumption in the state, and this slogan was their way of doing it. It worked—so well, in fact, that they licensed the campaign to other states.
Three: The campaign slogan was eventually licensed to the National Milk Processor Education Program (MilkPEP), which created a series of print ads starring numerous major stars of the ’90s—think Hanson, Jennifer Aniston and the Backstreet Boys.
Four: The campaign is widely-parodied, showing up in episodes of Futurama, Family Guy, and even in ads for PETA—though the milk processor board didn’t like that.
Five: The campaign is still active today—both in California and nationwide. Among the more recent stars in the print ads? The cast of Monsters University, Katie Couric, and The Rock. That’s a lot of milk.
12:50 // 2 weeks ago
Just over a year ago, my wife and I welcomed our son into the world. Since his first day, I’ve been pinning fun things we can do together, right now while he’s still little and later when he gets older. I know many of you do the same. Pinterest is where you keep your wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future.
That’s why for us, it’s so important that Pinterest is a service that will be here to stay. To help make sure it does, we’re going to start experimenting with promoting certain pins from a select group of businesses.
I know some of you may be thinking, “Oh great…here come the banner ads.” But we’re determined to not let that happen.
Raise your hands if you think Pinterest can do this right.
19:21 // 2 months ago
letao says: As someone who's used Tumblr for years, along with Twitter, I feel having in-stream ads spaced between my curated feed is perfectly fine. It's a free service. I feel there's a lot of entitlement that comes with using social media, but it helps to remember that they are free to the consumer, in exchange for advertising. Otherwise they wouldn't exist!
» SFB says: Exactly my feeling. Wouldn’t be opposed to paying a couple bucks each month to get them removed, though. But I recommend that anyone considering using ad-blocking software check out this 2010 article by Ars Technica which I think is encapsulates why it’s not fair to creators. At the time, Ars Technica was feeling the pinch from such ad blockers because their site’s audience is so tech-savvy that many of their readers were using it. I understand why people hate ads, I understand the moral and privacy reasons that people are upset by advertising, but I also know at the end of the day it’s the best thing that most content-producing sites have for making a buck. Smart people in boardrooms and skunkworks labs have spent the past two decades working to figure out a plan B, and we’ve only gotten as far as plan AAA. I don’t begrudge anyone for disagreeing with me, but that’s my stance. — Ernie @ SFB
23:01 // 6 months ago
So, Yahoo bought Tumblr and the reason they spent $1.1 billion on it was because they think they can buy our time and attention. Tumblr sold us to Yahoo using what they call “Web in-stream ads,” which is a way for posts from companies you don’t follow to show up on your dash; I just saw my…
Letting you guys know it exists because people will find out about this anyway, but also letting you know that I got into an argument with the author on Twitter because I think using ad-blocking software is inherently unfair to creators. — Ernie @ SFB
22:51 // 6 months ago