Hey dudes! Here’s the latest entry in our weekly post series, “The Pitch.” This post, written by SFB editor Ernie Smith, considers the wider ramifications of Twitter’s incident with Guy Adams — particularly its ties to the Olympics’ heavy branding and strict rules. Find Ernie on Twitter over here.
Last week, journalist Guy Adams learned about The Olympics’ corporate influence the hard way. The reporter and blogger for The Independent, who snarked heavily about NBC ahead of the Olympic opening ceremonies, spent much of last week reacting to the fallout around his Twitter account getting suspended. Why did this happen? And why are relatively open social networks suddenly feeling a lot less open in the wake of the Olympics? It all starts with the branding, and an organization that wants to ensure tight control over every aspect. But does that work in today’s era of share-everything social media? ShortFormBlog’s very own Ernie Smith analyzes the the conflict between brand control and social media overzealousness. Read more after the jump.