dapenguinninja says: you think the tumblr editorial team should still be working? that it is an unprecedented layoff?
» SFB says: I wouldn’t call it “unprecedented,” per se—people get laid off all the time, sad as it is—but I do think that it’s a shame because they did a lot to “class up” the joint, so to say. Storyboard stretched out Tumblr’s voice in a way that it needed to be stretched and showed that deep, interesting things can be done with the format in truly engaging ways. But as my friend Josh Sternberg points out on Digiday, that may not be exactly what Tumblr needs right now from a business strategy point. “An editorial outfit is a nice idea, but it’s hardly what the company most needs, which is experienced sales people and a differentiated message to bring to agencies and brands,” he wrote today. “Ironically enough, firing its editorial staff can be seen as a needed step in becoming a real media business.” So from a pure business standpoint, perhaps the move makes sense. But from a cultural and journalistic standpoint, it’s a bummer. — Ernie @ SFB