[Analyst Nigam] Arora believes that Siri could change users’ mobile habits, making them search for information via Apple’s Siri rather than directly through Google. He thinks Siri is a better solution because it provides a small number of relevant results rather than a long list that users must sort through. Plus, he views advertisements on a small screen like an iPhone as a distraction.
To support his hypothesis, Arora cites a small study he conducted, in which a total of 40 iPhone 4S users were queried about their mobile search habits. All 40 said they see no need to search Google if Siri can answer their question, while 27 indicated they have not done a single direct Google search since they obtained their iPhone 4S.
Is he full of it? Or could you see Siri replacing some of Google’s usefulness on cell phones?