- $300 million for an old-school Web property source
» Declining traffic, corporate markdowns led to sale: The company, which has been around since 1995, has struggled in recent years as a subsidiary of the New York Times Company. The Times, which has sold off many of its secondary properties in recent years, took a $195 million writedown on the property in its July financial statement. Still a hefty traffic-drawing property, it has nonetheless struggled due to changes in Google’s search algorithm. Perhaps Barry Diller’s IAC can give it a fresh coat of paint?
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