The anti-campaign ad: Richard Tisei, who’s seeking to unseat Rep. John Tierney in Massachusetts, knows voters are sick of campaign ads, and would probably much rather watch, say, footage of a beach. So, he released an ad that’s comprised of just that—a beach. There are no references to policies, vote records, or unsavory associations. Just a sunrise, seagulls, and gentle waves lapping at the shore. This reminds us a bit of Mike Gravel’s rock commercial, except Tisei’s is more succinct, has higher production value, and is grounded in reality.
—Seth @ ShortFormBlog