After being sold for half a million dollars to Betaworks earlier this year, Digg is looking at something of a revival according to a new report from Buzzfeed. The once-mighty referral site, which was a precursor to the now ultra-popular Reddit, has fallen on hard times in recent years, but it looks like a summer relaunch has righted the ship (at least slightly) for Digg, which now refers a million hits to Buzzfeed Network sites — after a full reboot into a human-curated news site. Do you use the new Digg? (Photo via Buzzfeed) source
Thoughts on Betaworks’ relaunched Digg? Pretty polished, simple, much more visual, not listy at all. The thumbs-up is still there, but it’s de-emphasized. No comments, but they’re apparently coming. A complete clean slate, with a thrown-away code base. Is Digg better without Kevin Rose? Was Betaworks’ half-million purchase of the site worth it? And would you use it again?
The Wall Street Journal reports the price tag being in the vicinity of $500,000, but TechCrunch is already disputing that figure. That’s pretty low considering that a Business Week report infamously valued the company over $200 million six years ago. According to the report, Betaworks will fold Digg into News.me but will not retain any members of the Digg staff who still remain after the mass exodus to The Washington Post Company’s Social Code in May. (big hat tip to MartinezReport for the tip) source
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