The coolest place on the internet, according to this tagline.
AskArchiveFAQ

November 21, 2013

Got Milk? In honor of its 20th anniversary, five quick facts on the iconic advertising campaign

One: The original commercial, shown above, was directed by Michael Bay and first released 20 years ago this month. It was one of his last commercials before becoming a terrible movie director.

Two: How’d they get the budget to pay for all these iconic ads? Well, in 1993, the California Milk Processor Board launched to help increase milk consumption in the state, and this slogan was their way of doing it. It worked—so well, in fact, that they licensed the campaign to other states.

Three: The campaign slogan was eventually licensed to the National Milk Processor Education Program (MilkPEP), which created a series of print ads starring numerous major stars of the ’90s—think Hanson, Jennifer Aniston and the Backstreet Boys.

Four: The campaign is widely-parodied, showing up in episodes of Futurama, Family Guy, and even in ads for PETA—though the milk processor board didn’t like that.

Five: The campaign is still active today—both in California and nationwide. Among the more recent stars in the print ads? The cast of Monsters University, Katie Couric, and The Rock. That’s a lot of milk.

12:50 // 4 months ago
September 19, 2013
19:21 // 7 months ago
September 9, 2013
This ad ran in today’s Wisconsin State Journal. Pretty sure this is a low point in the history of newspaper advertising.

This ad ran in today’s Wisconsin State Journal. Pretty sure this is a low point in the history of newspaper advertising.

23:09 // 7 months ago
August 1, 2013
Ever wonder what that “one weird trick” was, but too scared to click the ad? Fortunately, Slate reporter Alex Kaufman did all the heavy lifting for you. That’s right, he clicked the ads.

Ever wonder what that “one weird trick” was, but too scared to click the ad? Fortunately, Slate reporter Alex Kaufman did all the heavy lifting for you. That’s right, he clicked the ads.

0:15 // 8 months ago
June 12, 2013
11:17 // 10 months ago
May 30, 2013

letao says: As someone who's used Tumblr for years, along with Twitter, I feel having in-stream ads spaced between my curated feed is perfectly fine. It's a free service. I feel there's a lot of entitlement that comes with using social media, but it helps to remember that they are free to the consumer, in exchange for advertising. Otherwise they wouldn't exist!

» SFB says: Exactly my feeling. Wouldn’t be opposed to paying a couple bucks each month to get them removed, though. But I recommend that anyone considering using ad-blocking software check out this 2010 article by Ars Technica which I think is encapsulates why it’s not fair to creators. At the time, Ars Technica was feeling the pinch from such ad blockers because their site’s audience is so tech-savvy that many of their readers were using it. I understand why people hate ads, I understand the moral and privacy reasons that people are upset by advertising, but I also know at the end of the day it’s the best thing that most content-producing sites have for making a buck. Smart people in boardrooms and skunkworks labs  have spent the past two decades working to figure out a plan B, and we’ve only gotten as far as plan AAA. I don’t begrudge anyone for disagreeing with me, but that’s my stance. — Ernie @ SFB

23:01 // 10 months ago
22:51 // 10 months ago
14:09 // 10 months ago
May 5, 2013

So … that Rush Limbaugh ad boycott seems to have landed a body blow.

  • then Last year, Rush Limbaugh started publicly attacking then-Georgetown grad student Sandra Fluke on his radio show, due to her stances on contraception in relation to the Affordable Care Act. He lost a lot of support among Republicans and began losing advertisers left and right, though things eventually slowed down.
  • now A year after the incident, Rush Limbaugh’s program could end up leaving Cumulus Media and affiliating with another radio company. Stations owned by Cumulus reportedly lost millions as a result of the advertiser boycotts, and after Limbaugh’s contract expires in 2013, they could lose the top-rated talk show on radio … along with his wonderful ads, which even Rush has resorted to complaining about on-air. source
21:15 // 11 months ago
April 22, 2013
Welcome to Tumblr, mobile ads. Can you guys live with this format?

Welcome to Tumblr, mobile ads. Can you guys live with this format?

12:31 // 12 months ago