Demand Media IPO: Crap content may be massive cash cow

These models create a race to the bottom situation, where anyone who spends time and effort on their content is pushed out of business. We’re not there yet, but I see it coming. And just as old media is complaining about us, look for us to start complaining about the new jerks.
TechCrunch founder Michael Arrington • On the rise of “fast-food content” – information that’s turned into commodity, with no thought put into quality but focus put into SEO alone. Don’t believe us? It’s already here, kinda. It’s called Demand Media. Where everything is recycled so many times that the good content goes away and we’re stuck eating crappy, good enough media burgers. With genetically modified URLs. (ReadWriteWeb also noticed this trend.) Our thoughts: Wouldn’t it be great to know you’re surfing the Web and getting more than snake oil? Because, hey, SEO is nice and all, but content with a clever approach is even better. Also, we’re convinced that Google and Microsoft will fix the SEO problem someday and figure out quality-based algorithms to curb the rise of crap content. source

Posted by Ernie Smith • 1 Comment • Permalink

12 Sep 2010 22:18