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I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!
Medium writer Jon Bell  Offering a brilliant suggestion on how to get people to make a decision on something. If it’s not obvious yet, the secret here isn’t the McDonald’s part. “There’s no defined process for all creative work, but I’ve come to believe that all creative endeavors share one thing: the second step is easier than the first,” he continues. This man is clearly a genius. (ht @Ricktagious)
May 1, 2013 // 19:21 // 1 year ago
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