We’re going to be announcing a $10 million initiative just this year and it will include hundreds of people, paid across the country, from coast-to-coast, in Hispanic and African-American, Asian communities, talking about our party, talking about our brand, talking about what we believe in.RNC head Reince Priebus • Discussing the RNC’s efforts to improve its image amongst minorities by increasing its outreach big time. Part of the reason for doing it now, rather than during an election year, is because the party found it was playing catch-up by only focusing on such efforts in the months leading up to the election. “We have become a party that parachutes into communities four months before an election,” Priebus said. “In comparison to the other side, the Obama campaign lived in these communities for years. The relationships were deep, they were authentic.” Priebus’ comments come two days after the party suffered a black eye on the diversity front—a controversial incident at CPAC involving a white supremacist group.
March 17, 2013 // 14:39 // 11 months ago