Nielsen Ratings Will Add Streaming Data For Fall 2013: Here’s What We Need To Ask About The Changes

notnadia:

Hooray? Terrifying number that I still occasionally wrap my brain around: the Nielsen sample is less than 25,000 homes. %.008 of the American population. I would LOVE to see what the profile of an “average” household is. Or how it is stratified regionally. Or- yeah. Ads are terrible, everyone revolt.

Between this and the Billboard/YouTube thing, it’s a big week for embraces of new technology by media-ranking firms.

(Source: synecdoche)