2012: Are Pawlenty’s over-the-top campaign ads working?

The same day President Obama announced his reelection campaign, GOP hopeful Tim Pawlenty put out another Bruckheimer-esque ad for his own 2012 run at the White House. This has all the charming affectations we’ve come to expect from Pawlenty’s ad shop, which is attempting (transparently, though not unwisely) to paint T-Paw as a more exciting candidate than he’s generally thought to be. We actually think Pawlenty is running a pretty smart campaign, despite the superficially goofy feel of these ads. Whereas nobody took his campaign seriously at its outset, some beltway types are now coalescing around the notion of Pawlenty as the wisest, or at least most plausible, choice for the GOP in 2012. Of course, winning over voters in New Hampshire is a different story entirely. source

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