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Maker’s Mark just got a little less stiff. The bourbon brand, known for its bottles sealed with red wax, told customers today that it’s reducing the amount of alcohol in the beverage in order to meet rising global demand.

Maker’s Mark waters down its bourbon to meet rising demand (via evangotlib)

Wait what.

(via notnadia)

Free headline for news outlets looking to aggregate this story: “‘Makers’ off the Mark: Famed Bourbon Loses its Kick”

(via notnadia)

February 9, 2013 // 19:02 // 1 year ago
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