fastcompany:

Who doesn’t love free samples?

Belly Bites is an innovative new program that lets you know what it’s like to be a customer with small tastes of a business’ product.

Here’s what Fast Company had to say.

[Image: Flickr user heylovedesigns]

Belly is a great take on the loyalty model (their iPads are all over D.C.) and this is a great addition to that model.