staff:

An upgrade, years in the making…

When we imagined Tumblr more than seven years ago, we dreamed of offering creators a new canvas. Every post would be a raw look through the author’s eyes and mind. We imagined the interface disappearing as these subjects came to life.

For years, this vision was challenged by limits in browser technology and an increasingly daunting set of Tumblr features to support. But today, we take a huge step.

After months of careful crafting, we’ve reduced creation on Tumblr to its essence, while carrying over every single feature and making room for some BIG new ones (like completely customizable drag-and-drop photoset creation, faster uploads, and inline reblogging!). We can’t wait for you to try it.

The upgrades have started rolling out and will be available for everyone by the end of the weekend. Most of the bugs and omissions you’ve reported have already been fixed, but please let us know if you run in to any other issues!

The entire internet just started screaming. People do that with change. The real story will happen a month from now, where we’ll see whether or not people are still screaming about this redesign.