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Trip Report: The Atlantic’s Sponsored Post by the Church of Scientology

My eMeter was working overtime today. Hey mofos, when I clicked on this link over here, I felt like jumping on a couch and screaming about my love for The Atlantic! They really just GOT me as a reader by letting the Church of Scientology pay bajillions of dollars to sponsor this article on their site. On this article, I learned that David Miscavige is a playa who is taking scientology to NEW FREAKING HEIGHTS! LIKE EXPLODING LIKE THAT VOLCANO THEY SHOW IN DIANETICS ADS! Tom Cruise, Jason Lee, John Travolta, they all finally have a place to celebrate on the internet! It’s this ad!

But, you know, the best part? It was going down to the comments, where everyone (except the most recent comments, which seemed confused for some reason) seemed so EXCITED that The Atlantic was giving Scientology the love it deserved, as if they had finally seen the light and had written a glowing critical reassessment of Battlefield Earth in a 20,000-word magazine piece where the lede was “We were wrong.” We get it. L. Ron Hubbard was a visionary. All they had to do was pay The Atlantic a boatload of money to admit it. The Thetans now have a place to play. The haters will go away. All I have to do is reload the page and see the moderators work.

(Seriously, though: What the hell, Atlantic Media?)

EDIT: The Atlantic, clearly catching onto the controversy, took the ad down.

SECOND EDIT: In case you want to see the article in full, here’s a screenshot, taken by Gawker. As it’s a large file, we’re hosting on Dropbox.

THIRD EDIT: The magazine has apologized profusely, starting the apology with the phrase “we screwed up.”

January 14, 2013 // 20:39 // 1 year ago
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85 notes from really cool Tumblrs like ours. Click to read.

  1. falseinnocence reblogged this from nickdangerprivatethirdeye
  2. occono reblogged this from nickdangerprivatethirdeye and added:
    "We’re sorry you noticed. We shouldn’t have highlighted it in yellow. We promise to do better." Anyway, this happened...
  3. nickdangerprivatethirdeye reblogged this from businesshugs and added:
    I hope heads roll for this.
  4. businesshugs reblogged this from pajamajalapeno
  5. pajamajalapeno reblogged this from getinthefuckingkaworushinji
  6. getinthefuckingkaworushinji reblogged this from shortformblog
  7. thebadnewsblog reblogged this from shortformblog and added:
    post from Jan 14, 2013 that I missed
  8. expectdelay reblogged this from beckylang
  9. godsnotebook reblogged this from thereisnogod and added:
    Aaaaaand it’s gone.
  10. newyorketc reblogged this from shortformblog and added:
    actually disgusting. Just...clarify, I’m not demonizing
  11. greguti reblogged this from shortformblog
  12. darkfeed reblogged this from shortformblog
  13. wanderthenwonder reblogged this from shortformblog and added:
    Whaa
  14. beckylang reblogged this from shortformblog and added:
    Sponsored posts can ruin credibility? Whoda thought.
  15. sean-greene said: The Atlantic pulled the story. Now the link redirects to a pending review notice. Victory?
  16. strangethingsiown said: aaannnd the comment section is now gone. so weird!
  17. readinglist32 reblogged this from trebaolofarabia
  18. sjs1959 reblogged this from shortformblog and added:
    Sponsored posts are the antithesis of Journalism.
  19. dzheremy reblogged this from thereisnogod
  20. joeross reblogged this from shortformblog and added:
    hell are they smoking over at _The Atlantic_?
  21. the-snarkmark reblogged this from thehedrick and added:
    well that’s upsetting
  22. notexactly said: Scariest thing I’ve seen on the Internet all day.
  23. taiganaut reblogged this from shortformblog
  24. dubmeister reblogged this from shortformblog
  25. 8bitian reblogged this from knitmeapony
  26. knitmeapony reblogged this from emilyafter
  27. emilyafter reblogged this from shortformblog and added:
    the fuck?
  28. officerofmonkeyproblems reblogged this from shortformblog and added:
    not care about its own credibility or what? Bad move.
  29. thehedrick reblogged this from shortformblog and added:
    Goddamnit Atlantic,...would’ve given my left nut...you guys....