In a move intended to give parents greater control over data collected about their children online, federal regulators on Wednesday broadened longstanding privacy safeguards covering children’s apps and Web sites.
Members of the Federal Trade Commission said they had updated the provisions to keep pace with the growing use of mobile phones and tablets among children. The regulations also reflect innovations like voice recognition technology, global positioning systems and behavior-based online advertising — that is, ads tailored to an Internet user’s habits.
Unsurprisingly, a number of marketers are unhappy with the new proposal and will likely challenge it in court. It’ll be interesting to see how this plays out, as conservatives are typically against the introduction of new business regulations; however, neither party wants to appear unconcerned with the privacy/protection of children. What do you think of the new rules?