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On haters and the University of California’s new logo

pbump:

One of the designers of the new UC logo explains why he thinks it’s exciting and necessary.

A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one on UC’s creative director, Vanessa Correa:

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It’s also a heavy topic of discussion on Reddit’s Berkeley community. What do you think of the logo?

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(If you’re curious, BTW, Fast Company has a piece explaining the reasoning on the change, which was part of a complete rebranding.)

December 9, 2012 // 16:05 // 1 year ago
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53 notes from really cool Tumblrs like ours. Click to read.

  1. ub14 reblogged this from shortformblog and added:
    Placeholder.
  2. defragmeout reblogged this from shortformblog
  3. psychicwhoviansathogwarts reblogged this from j-a-goodday
  4. brynvincible reblogged this from shortformblog and added:
    I signed the petition, but IDK…
  5. cooldork7 reblogged this from shortformblog and added:
    My only beef with the design is that they faded out the “C”.
  6. mauricecherry reblogged this from shortformblog and added:
    I think the logo looks just fine (although the gradient treatment here does make it look a bit dated. The solid C...
  7. christopheric reblogged this from shortformblog
  8. cynthiahasatumblr reblogged this from shortformblog
  9. archetypewriter reblogged this from shortformblog and added:
    The new logo looks so tacky and cheap.
  10. emilybrennanmediablog reblogged this from shortformblog and added:
    Great reads about University of California’s rebranding. I am falling on the side of “exciting and necessary” in this...
  11. inkisadream reblogged this from shortformblog and added:
    I understand the need for rebranding, but this is god-awful.
  12. isneezetoomuchglitter reblogged this from shortformblog
  13. j-a-goodday reblogged this from shortformblog
  14. purpleapplez reblogged this from shortformblog and added:
    On haters and the University of California’s new logo A lot of folks aren’t in that camp (at least 33,000, according to...
  15. politicalthinker2099 reblogged this from shortformblog and added:
    I still hate it! As a UC system I felt a bit of pride for the old Victorian logo as it represents the long history of...
  16. fromidably reblogged this from shortformblog and added:
    I guess that stature doesn’t involving making you pay attention during writing class! I hope you make an its/it’s error...
  17. lawnmowerr reblogged this from shortformblog and added:
    Uhhh, it is quite a hideous new logo, but we got bigger problems people.
  18. swolarpack reblogged this from shortformblog
  19. jaegaring reblogged this from shortformblog
  20. neuroneptune reblogged this from shortformblog and added:
    what what is this this is not the prestige that i paid tens of thousands of dollars for WHAT IS THIS
  21. tipsy-arachnid reblogged this from odysseiarex and added:
    That’s….hideous. It looks really unprofessional and dull as far as school logos go. It looks like the logo for a kitschy...
  22. odysseiarex reblogged this from shortformblog and added:
    ugh i hate this they’re rebranding it to make it ~fresh~ and ~exciting~ you know what would actually be fresh and...
  23. ipsadixit reblogged this from shortformblog and added:
    While I would stand behind anything UC does, this is too much even for me
  24. shortformblog reblogged this from pbump and added:
    A lot of folks aren’t in that camp (at least 33,000, according to Change.org), leading to personal attacks like this one...
  25. pbump posted this