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November 4, 2012
13:11 • 6 months ago
In case you were looking to buy some Buckyballs, you missed your chance, as the company decided to take the magnets off the market after a lawsuit and the threat of a ban on the toy-like magnets. However, Buckybars and Buckybigs — conveniently shaped in ways that aren’t easy for young children to swallow — are still on the market. Wired has a post-mortem with Maxfield & Oberton’s CEO, Craig Zucker, on the decision. “They looked at this as an easy target and didn’t expect a fight back,” Zucker explained of its relationship with the Consumer Product Safety Commission. “It really came out of nowhere and seemed like selective enforcement.”

In case you were looking to buy some Buckyballs, you missed your chance, as the company decided to take the magnets off the market after a lawsuit and the threat of a ban on the toy-like magnets. However, Buckybars and Buckybigs — conveniently shaped in ways that aren’t easy for young children to swallow — are still on the market. Wired has a post-mortem with Maxfield & Oberton’s CEO, Craig Zucker, on the decision. “They looked at this as an easy target and didn’t expect a fight back,” Zucker explained of its relationship with the Consumer Product Safety Commission. “It really came out of nowhere and seemed like selective enforcement.”

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