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October 15, 2012
15:52 • 8 months ago
Tags: Politics Election 2012 Nevada Las Vegas Television Commercials Advertising sc
We have a joke around here. Pretty soon we’re going to have such long commercial breaks that people are going to tune in and all they’ll hear is: ‘Hello, welcome to News 3. And goodbye.’
Lisa Howfield, general manager of local NBC-afficiliate KSNV - Commenting on the increasingly long, and repetitive, commercial breaks that are beginning to wear thin on many television viewers in/around Las Vegas. The city just set a new record for most political ads in a single year, passing the old record of 73,000, with nearly a month to go before Election Day 2012. In total, 98 ads are currently in circulation on Las Vegas television networks, and are being run more than 10,000 times per week. source
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