If your presidential candidate loses the election in November, and you win an online contest, JetBlue Airways will give you a free round-trip ticket, one of 1,006, to escape to Mexico or Caribbean or other international destinations and ease your pain.
The campaign, from ad agency Mullen, includes TV, radio, digital, mobile and event marketing, along with social-media and in-flight efforts. A PSA encourages people to get out and vote.
“Fun is one of our five founding values, and in this spirit we decided to give people a chance to recover from the political noise and follow through on their claim to skip town if their candidate comes up short,” said JetBlue Senior VP Marketing and Commercial Strategy Marty St. George in a statement. “And with service to more than 20 international destinations JetBlue is the perfect fix. Most importantly, we want to highlight the freedom we have as Americans to exercise our right to vote and encourage everyone to do their part on November 6. Live Free or Fly!”
And it’s not one-way because …