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February 7, 2011
00:23 • 2 years ago

Three things to know about AOL’s Huffington Post merger

Tags: aol arianna huffington buyouts content huffington post merger unexpected

  • one The buyout fits perfectly in with AOL CEO Tim Armstrong’s content strategy. It’s a strategy that led him to buy TechCrunch last year.
  • two The merger of the two companies has the potential to draw in 100 million viewers to a single Web conglomerate with many tentacles.
  • three Arianna Huffington will now be in charge of all of AOL’s editorial content – including such notable things as Moviefone and Mapquest.  source

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