Soup for hipsters: Campbell’s, in an effort to sell soup to the metrosexual crowd, is ditching the cans and coming up with a variety of new flavors that are decidedly targeted to the Whole Foods audience — well, you know, minus the whole “organic” thing. Cans are out. Pouches are in. Andy Warhol is rolling in his grave. (ht @pbump)
EDIT: Maybe Warhol won’t be rolling in his grave: Campbell’s also considered the artist in its recent branding drive, with some Warhol-themed cans.