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Soup for hipsters: Campbell’s, in an effort to sell soup to the metrosexual crowd, is ditching the cans and coming up with a variety of new flavors that are decidedly targeted to the Whole Foods audience — well, you know, minus the whole “organic” thing. Cans are out. Pouches are in. Andy Warhol is rolling in his grave. (ht @pbump)
EDIT: Maybe Warhol won’t be rolling in his grave: Campbell’s also considered the artist in its recent branding drive, with some Warhol-themed cans.

Soup for hipsters: Campbell’s, in an effort to sell soup to the metrosexual crowd, is ditching the cans and coming up with a variety of new flavors that are decidedly targeted to the Whole Foods audience — well, you know, minus the whole “organic” thing. Cans are out. Pouches are in. Andy Warhol is rolling in his grave. (ht @pbump)

EDIT: Maybe Warhol won’t be rolling in his grave: Campbell’s also considered the artist in its recent branding drive, with some Warhol-themed cans.

August 29, 2012 // 9:31 // 1 year ago
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82 notes from really cool Tumblrs like ours. Click to read.

  1. veganaction reblogged this from shortformblog and added:
    Stupid marketing for stupid consumers. Pee in a bag.
  2. nepaniquepas reblogged this from shortformblog and added:
    I would eat the shit out of that coconut curry one, tho.
  3. hopelessromantic79 reblogged this from pallas-athena
  4. melaniecook reblogged this from shortformblog and added:
    Brand reinvention - Throwing the baby out with the bath water If this packaging were a person it would be that...
  5. icanhasrussnow reblogged this from botherjoseph
  6. timecubed reblogged this from shortformblog
  7. hallaheart said: these actually look kinda tasty
  8. tislundi reblogged this from shortformblog and added:
    this is stupid as fuck but damn if those flavors don’t look delicious
  9. the-natureworld reblogged this from batsbeesandsassafrastea
  10. thetattooedmezzosoprano reblogged this from ragingbitchfest and added:
    ^Pretty much all of this.
  11. brailey reblogged this from shortformblog
  12. pallas-athena reblogged this from ragingbitchfest
  13. cindyspeaks reblogged this from shortformblog
  14. luepkewriting reblogged this from shortformblog and added:
    The importance of audience
  15. batsbeesandsassafrastea reblogged this from ragingbitchfest and added:
    ^couldn’t have said it better so i won’t even try
  16. vandynamite reblogged this from ragingbitchfest
  17. ragingbitchfest reblogged this from shortformblog and added:
    baby food at work in these pouches. And as far as I can tell, they aren’t recyclable. I’ve looked extensively for...
  18. 9uhsother reblogged this from whhhoaaaaa and added:
    I just want to eat that in between classes. All of them.
  19. zoesugg reblogged this from shortformblog
  20. stevekalush reblogged this from gourmet and added:
    @gregching
  21. botherjoseph reblogged this from shortformblog
  22. rapevans-off-the-wall reblogged this from shortformblog
  23. artofnarcissism reblogged this from shortformblog
  24. neblina reblogged this from shortformblog and added:
    I would eat them in a heart beat. If they were also organic and locally sourced. That’s the great thing about living in...