Is this cutting off your nose to spite your face? After all the YouTube version of the Dispatch video — which was posted by a a YT user, not the Dispatch — is the one that went viral and got the homeless guy with the great radio voice (a very nice warm fuzzy story to start the year) all the fame and ultimately, job offers and this morning, a spot on the Today show.
Why doesn’t the Dispatch just start a YouTube channel for its videos and cross-post them? That’s what I urged MediaNews Group properties to do, since YouTube has the larger audience.
The Dispatch’s video player doesn’t even have a way for users to share the video via Facebook or Twitter, or a way for bloggers and other sites to embed the video — all standard issue features for the social media age.
By making people find the video only on the Dispatch’s site, they’re killing the story’s chance of getting wide attention. If they prevented the YouTube version from being posted in the first place, Ted Williams would still be homeless and begging for coins at a Columbus off-ramp.
Terrible decision. Just godawful. When companies don’t embrace the viral nature of the Web, things like this happen.