How to respond to a threatening letter: Matthew Inman, the creator of The Oatmeal, recently received a letter from a lawyer representing FunnyJunk, a meme site which actively allowed users to steal his content without credit, advertising all over it. The letter claimed that he was grossly misrepresenting the site, and that they wanted him to give them $20,000 or fight a lawsuit in court. Inman did neither, choosing instead to write an epic annotated response and use the situation as an excuse to raise money for charity — half for the National Wildlife Federation and half for the American Cancer Society. So how long did it take Inman to raise $20,000 as the result of his post? An hour. Boom.
June 11, 2012 // 19:08 // 2 years ago