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Disney puts its kids-focused advertisers on a diet
Still watch Saturday morning cartoons? Or, perhaps, The Disney Channel? In case you do, you may soon stop seeing ads for sugary cereals, candy or other unhealthy products. The company is enacting a new policy called the  ”Mickey Check” that will only allow for nutritionally-approved products to be sold on their shows, Web sites, or other branded products. On top of this, the company will cut back on sodium in the kids meals served in its theme parks and increase its efforts to promote exercise and healthy eating. Only downside: Due to currently-existing contracts, the ads won’t change over fully until 2015. Hey, Michael Bloomberg: this is how you do it.

Disney puts its kids-focused advertisers on a diet

Still watch Saturday morning cartoons? Or, perhaps, The Disney Channel? In case you do, you may soon stop seeing ads for sugary cereals, candy or other unhealthy products. The company is enacting a new policy called the  ”Mickey Check” that will only allow for nutritionally-approved products to be sold on their shows, Web sites, or other branded products. On top of this, the company will cut back on sodium in the kids meals served in its theme parks and increase its efforts to promote exercise and healthy eating. Only downside: Due to currently-existing contracts, the ads won’t change over fully until 2015. Hey, Michael Bloomberg: this is how you do it.

June 5, 2012 // 10:34 // 2 years ago
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