Three lessons from Pew’s “State of the News Media 2012” report

So, how does the news industry think you read the news? That’s a question it tries to answer answer each year, when the Pew Research Center releases its yearly “State of the News Media” report, which has long been seen as a bit of a bellwether as far as where trends are going. You can read the full report over this-a-way, but we wanted to pull out a few highlights, below:

• one Online revenue for news publications are growing, but print revenue is shrinking way, way faster. For every $1 gained in revenue online, they lost $10 in print. Ow.
• twoFacebook and Twitter get lots of hype for their use in reading the news, but Pew’s study found this use was ”still relatively small,” and mostly as a secondary tool.
• threeMore and more people get their news from multiple digital devices, and people who read on phones and tablets spend more time reading and interacting. source

(Photo by NS Newsflash)

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