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theatlantic:

For the Next Two Weeks, Rush Limbaugh Won’t Have National Advertisers

Right after releasing an ever-growing-list companies that don’t want anything to do with Rush Limbaugh on Monday (the count is at 140), the broadcaster’s distributor has sent out a memo telling affiliates to suspend national advertising spots for the next two weeks.
Though Premiere Radio Networks did not specifically comment on why the suspension was needed, but it does address one problem in particular: In the past week, several companies were unaware that their ads had aired during Limbaugh’s show in the wake of his comments about Sandra Fluke.
Read more. [Image: Reuters]


The real question, obviously: If Rush lays low for two weeks with advertisers, will they eventually come back? In a related note, David Frum makes the astute point that Mike Huckabee (who’s jumping in the talk-radio game with a friendlier approach) is a real, genuine threat to Rush’s long-term future on radio, partly because he’s safer for advertisers, partly because he’s competing for the same time slot, and partly because his timing is perfect.

theatlantic:

For the Next Two Weeks, Rush Limbaugh Won’t Have National Advertisers

Right after releasing an ever-growing-list companies that don’t want anything to do with Rush Limbaugh on Monday (the count is at 140), the broadcaster’s distributor has sent out a memo telling affiliates to suspend national advertising spots for the next two weeks.

Though Premiere Radio Networks did not specifically comment on why the suspension was needed, but it does address one problem in particular: In the past week, several companies were unaware that their ads had aired during Limbaugh’s show in the wake of his comments about Sandra Fluke.

Read more. [Image: Reuters]

The real question, obviously: If Rush lays low for two weeks with advertisers, will they eventually come back? In a related note, David Frum makes the astute point that Mike Huckabee (who’s jumping in the talk-radio game with a friendlier approach) is a real, genuine threat to Rush’s long-term future on radio, partly because he’s safer for advertisers, partly because he’s competing for the same time slot, and partly because his timing is perfect.

March 13, 2012 // 10:45 // 2 years ago
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    The Marketplace of Ideas at work Or, if your product is shit and bile, people aren’t likely going to buy it.
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